Founded in 2011 by Keita Sugasawa, APFR (Apotheke Fragrance) is a Japanese fragrance brand that crafts scents inspired by traditional fragrances from around the world, herbal medicine cultures, philosophies of nature, as well as food, music, and the arts. Blending contemporary design with the delicate and refined sensibilities rooted in Japanese tradition, APFR expresses a unique and timeless worldview through fragrance.

All APFR home fragrance products are carefully handcrafted in-house at our own workshop.
Each ingredient is thoughtfully selected in close collaboration with trusted partners who share our commitment to quality. We aim to create products that act as scented albums—capturing memories and emotions through fragrance and enriching the everyday with a lasting sensory imprint.